Finish Line WET Bike Lubricant, 8 oz. Squeeze Bottle

Inish Line, a brand renowned for its focus on small-batch production, product development, and quality control, has evolved significantly over the years. Initially, the company's priority was to build a strong brand identity and expand the bicycle care category. In 1990, Inish Line recognized the international potential of its bicycle lubricants and began exporting to Germany and England. This marked the beginning of the company's global expansion efforts, as it started attending European and Asian bike shows, further fueling its international growth.

In recent years, Inish Line has shifted its focus towards educating cyclists on how to choose and use the appropriate Inish Line lubricants, cleaners, and cleaning tools that best suit their bikes, the riding conditions they encounter, and their personal commitment to bike maintenance. This strategic approach has positioned the brand as a trusted partner for cyclists who value the performance and longevity of their bicycles.

The Inish Line range of lubricants is widely regarded as the most used cycling lubrication in the world, thanks to the company's unwavering commitment to using the highest quality ingredients. These superior formulations greatly reduce drivetrain and bearing friction, ensuring a smooth and efficient riding experience for cyclists of all levels.

As Inish Line continues to innovate and expand its product offerings, the brand remains dedicated to its core principles of small-batch production, meticulous product development, and uncompromising quality control. This commitment to excellence has earned Inish Line a reputation as a leader in the bicycle care industry, trusted by cyclists around the globe.

Through its focus on education, product performance, and customer satisfaction, Inish Line has solidified its position as a brand that not only provides exceptional bicycle care solutions, but also fosters a deeper appreciation for the art of bike maintenance among its loyal customer base. As the cycling industry evolves, Inish Line remains at the forefront, continuously adapting and innovating to meet the changing needs of the modern cyclist.

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