Finish Line 1-Step Cleaner and Lubricant for Cyclists

Finish Line, a company with a focus on small batch production, product development, and quality control, has evolved over the years. The priority soon shifted to building brand identity and expanding the Bicycle Care category. In 1990, Finish Line recognized the international potential for its bicycle lubricants and began exporting to Germany and England. This effort paved the way for additional global expansion, with the company attending European and Asian bike shows.

In recent years, Finish Line has concentrated on educating cyclists on how to choose and use the company's lubricants, cleaners, and cleaning tools that best suit their bikes, riding conditions, and personal commitment to bike maintenance.

One of Finish Line's products, a 4-ounce squeeze bottle of 1-Step wet-style cleaner and lubricant, offers a fast and easy solution. It penetrates and flushes out old lube and contaminants, while simultaneously lubricating the chain with each new application. Whenever the chain is dry or dirty, users can simply apply the product and be ready to ride.

This 1-Step cleaner and lubricant provides maximum rust protection, making it the perfect choice for occasional cyclists and bikes often put into storage. The product is engineered for commuters and recreational cyclists who seek a quick, one-step "clean and lube" formulation.

The company's focus on small batch production, product development, and quality control has enabled Finish Line to create innovative solutions that cater to the needs of cyclists around the world. By expanding its reach and educating its customers, Finish Line has positioned itself as a leader in the Bicycle Care category, providing cyclists with the tools and knowledge they need to maintain their bikes and enjoy their riding experience.

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