Finish Line 1-Step Cleaner and Lubricant

Finish Line, a company focused on small batch production, product development, and quality control, has evolved its priorities over the years. In the 1990s, building brand identity and expanding the Bicycle Care category became a key focus. The company recognized the international potential for its bicycle lubricants and began exporting to Germany and England. Consequently, Finish Line started attending European and Asian bike shows, which helped fuel additional global expansion.

In recent years, Finish Line has shifted its attention to educating cyclists on how to choose and use the right Finish Line lubricants, cleaners, and cleaning tools for their bikes, riding conditions, and personal maintenance commitments.

One of Finish Line's popular products is the 4-ounce squeeze bottle of 1-Step wet-style cleaner and lubricant. This versatile product is designed to be fast and easy to use, as it penetrates and flushes out old lube and contaminants, while providing fresh lubrication with each application. Whenever the chain is dry or dirty, users can simply apply the 1-Step formula and be ready to ride.

The 1-Step cleaner and lubricant offers maximum rust protection, making it an ideal choice for occasional cyclists and bikes that are often put into storage. It is engineered specifically for commuters and recreational cyclists who seek a quick "clean and lube" formulation that simplifies the maintenance process.

Overall, Finish Line's evolution from a focus on small-scale production and quality control to a broader emphasis on brand identity, global expansion, and user education reflects the company's commitment to meeting the needs of cyclists worldwide. The 1-Step cleaner and lubricant is a prime example of Finish Line's innovative approach to providing effective, easy-to-use bicycle maintenance solutions.

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